Pricing Your Home to Sell

Why does pricing matter in a unique, high value / low inventory sellers market? Pricing the home is always important, you only get one shot at a first impression. The choice is always yours to make based upon your objectives.

Take a listen as we discuss the pros and cons of pricing with room to escalate or pricing high out of the gate to sell in an inventory starved sellers market. It always comes down to your objectives with regards to what makes up a strong offer to you and that is different for everyone. Remember you only get one shot at a first impression, make it count. Here are a few things discussed in the video to consider:

  • 0 offers or many offers – This provides choice and let’s the market escalate the price. Starting high eliminates buyers searching at the cusp of a price set high. Let the market escalate to the value they believe the home carries.
  • Value – Is the offer the best value for the home in this market? Is there still money on the table? That is your decision to make. The market will tell you the value of the home and you can choose whether to accept the offer or not.
  • Time on market – Will the home go under contract during the average for the market? By starting high, the home can sit on the market and devalue your equity as the listing goes stale. You get one opportunity to be at the top of the search list, take advantage of that opportunity.
  • Working relationship – Who will be easiest to work with and do you have choice in the decision? By letting the market tell you the value of the home and drawing multiple offers, you will have choice in what is the strongest offer and most likely to achieve the goal of closing.
  • Risk to Close – Knowing that the buyer will make it to the closing table. The fewer offers, the less choice you have and loss of your advantage in the negotiation.

Take a listen to the discussion on Pricing Your Home to Sell instead of Going Stale!



Just because the market favors the seller so significantly in this market, does not mean marketing is not required. Leveraging a good pricing strategy can yield the highest reward for your significant asset. It is your decision to make what that yield should be.

Be sure to check out the Home Valuation Tool  and reach out for your personalized Home Value Report!

I look forward to supporting you soon!

About the Author

In the vast tapestry of Northern Virginia, Michele's roots run deep, with an unyielding passion to help her clients make smart moves. This region is a sprawling masterpiece, each corner radiating a unique personality that caters to diverse lifestyles. Michele's unwavering mission is to delve into the essence of her clients' aspirations, meticulously curating the perfect match between their dreams and the vibrant tapestry of Northern Virginia, even as lifestyles evolve and dreams take new forms. 

Armed with a formidable arsenal of market analysis, strategic prowess, and unrivaled consulting expertise, Michele empowers her clients to navigate the ever-shifting currents of the real estate landscape. She unveils the intricate dynamics and fierce competition that shape the market, providing her clients with a profound understanding that fuels their success. While the emotional tides of property transactions can easily sway hearts, Michele stands unwavering as the guardian of her clients' best interests, ensuring they relish every precious moment along the way.

Michele has forged an alliance with the industry's trailblazers, joining forces with Real Broker, LLC, a groundbreaking startup that challenges the very fabric of conventional practices. With an expanding network of exceptional agents nationwide, armed with cutting-edge resources, Michele remains at the vanguard of the evolving real estate industry, poised to transform dreams into concrete reality. 

Discover the unparalleled service, the unwavering commitment, and the magnetic spirit that will guide you towards finding not just a home, but a sanctuary where dreams flourish. 

Are you ready to unlock the door to your NVA destiny?